It was the mid ‘90s. A teenage Tiger became the youngest US Amateur Champion ever, our boys were victorious in the first Presidents Cup, and the prohibition of metal golf spikes was underway. But amid these headlines was a golf innovation the world had never seen before and has not seen since – The Burner Bubble.
One of the first moments we saw this now iconic club was at Augusta in 1994, when TaylorMade so shrewdly planted one in the bag of Masters Champion Jose Maria Olazabal. Then, the following year, this incredible club, designed for the best player in the world, was unleashed on the golfing public. With its shiny copper head and its sexy hourglass shaft, the Burner Bubble, quite simply, outdrove all the other big dogs.
By the end of 1995, the club had driven TaylorMade’s overall sales up 75%. The curvy bulge bellow the grip pushed more weight toward the middle of its shockingly light shaft to increase stability, which ultimately allowed golfers to grip it and rip it in a way few could before. But whether or not any of that was true was of little consequence; we didn’t care if it helped some Spaniard get a Green Jacket. The club was, plain and simple, really cool! Its contours and colors stood out on the rack, and we all had to have one. At the end of the day – all marketing tactics aside – the Burner Bubble was, in my humble opinion, a damn solid stick. I played one all through my high school years, and when I went to college, I passed it on to my best friend (who, to this day, still swears by it). I know there are plenty of Burner haters out there who don’t get the mystique and beauty of this club. So, in spite of them, cherish yours. As Judge Smails did Billy Baroo, keep your Burner safe, and, if you’re cool enough – keep it in your bag!